notion.so

Ship these, in this order

Ranked by the points each fix adds to readiness, using the rubric’s own weights. Each card’s points assume the fixes above it are already done.

1. Direct answer in the lead

   Fix 1 · Content · +5 points

   Now: 0 of 3 query terms appear in the first paragraph.

   Do this: Open the page with a direct, complete answer to the buyer query: engines extract their citation snippet from the lead paragraph.

   Effort: 2 to 4 hours · Signal score now 0/100

2. Outbound links to authoritative sources

   Fix 2 · Authority · +3 points

   Now: 0 links to authoritative domains (.edu, .gov, named sources).

   Do this: Add 2-3 outbound citations to .edu / .gov / known publishers. The GEO paper measured this as the #2 citation-lift factor.

   Effort: 2 to 4 hours · Signal score now 0/100

3. JSON-LD structured data

   Fix 3 · Structure · +4 points

   Now: No JSON-LD blocks found. Answer engines key off schema.org markup to ground citations.

   Do this: Add at least one schema.org JSON-LD block: Article, Product, FAQPage, or HowTo are the highest-lift types.

   Effort: about 30 minutes · Signal score now 0/100

4. Schema type matches query intent

   Fix 4 · Structure · +3 points

   Now: No schema types: for a informational query, add one of: Article, BlogPosting, FAQPage, HowTo.

   Do this: Add an Article JSON-LD block: the highest-leverage schema type for a "team collaboration tool" query.

   Effort: about 30 minutes · Signal score now 0/100

5. Query-term coverage

   Fix 5 · Content · +3 points

   Now: 33% of query terms appear somewhere on the page.

   Do this: Cover every term in the buyer query at least once. Missing terms make embeddings drift and competitor pages win retrieval.

   Effort: 2 to 4 hours · Signal score now 33/100