OpenAI
ChatGPT Search
OpenAI's web-retrieval-enabled chat surface, the largest AEO target by user volume.
- Crawlers
- GPTBot, OAI-SearchBot, ChatGPT-User
- In VectorCite
- In the free audit
One guide per engine: how it retrieves pages, which signals it leans on, the crawlers to allow in robots.txt, and what to change for it specifically.
8 guides. Each one covers retrieval, the crawlers it identifies as, the signals it weights and how to optimize for it.
OpenAI
OpenAI's web-retrieval-enabled chat surface, the largest AEO target by user volume.
Anthropic
Anthropic's frontier model with its web_search tool. It values structural depth + provenance.
Perplexity AI
Pure RAG answer engine: every response is grounded in cited sources.
Google's generated answer block above SERPs, the single highest-volume AEO surface.
Google's full-page conversational answer surface, with deeper sub-query fanout than AI Overview.
Google's frontier model with web search, distinct from AI Overview's SERP integration.
Microsoft
The third-largest answer engine: Microsoft's chat surface using Bing's index.
You.com
Independent answer engine with strong dev-tool integration and multi-model support.
The robots.txt analyzer shows which AI bots your file lets in and which it blocks. The free audit then asks Claude your buyer’s question and shows whether your page is cited.