SaaS, 6 weeks7 signals moved
A SaaS site goes from C to A in six weeks
Mid-market B2B SaaS with strong product, anonymous content. The playbook: bylines + schema + BLUF on the top 12 pages.
Before64After91
Composite7 signals moved
What it takes to move the grade
Composite walkthroughs of how a site moves from a C to an A: what the team changed, in what order, and which rubric signals moved. None of them is a named brand.
Read these as composites
CompositeComposite walkthrough: patterns aggregated from real implementations. No specific named brand. Numbers are typical, not promised.
For your own numbers, audit your own pages: the result shows which of these moves apply to you.
The walkthroughs
Each one lists the signals that moved, in priority order, with what the team changed for each.
Ecommerce, 4 weeks6 signals moved
An ecommerce brand starts getting cited in product comparisons
DTC brand with rich product detail pages that were invisible to AI engines. Fixed schema + reviews + BLUF on PDPs.
Before58After84Composite6 signals movedMedia, 3 weeks6 signals moved
A trade publication starts getting cited in AI Overviews
Independent trade pub with strong reporting but Article schema was missing dateModified. Added schema discipline + bylines.
Before71After93Composite6 signals movedEcommerce, 4 weeks6 signals moved
An Indian D2C brand goes from D to B in four weeks
Hindi + English product pages, strong UPI commerce setup, AEO-invisible. Fixed schema + bylines + Wikidata.
Before42After78Composite6 signals movedSaaS, 8 weeks7 signals moved
An open-source dev tool gets cited in 6 of 10 LLM answers in 60 days
GitHub repo with weak landing page. Fixed docs site, llms.txt, BLUF answers across docs. Strong GitHub-stars → strong brand-entity.
Before51After87Composite7 signals moved
Run it on your site
The playbook is generic. The audit tells you exactly which signals to fix for your URL.