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Glossary entry crawl-budget

Crawl budget

The number of pages a crawler will fetch from your site in a given time window. It's a hard ceiling on indexation depth.

Filed under
Engines & bots

Definition

Crawl budget is the total number of URLs a search/AI engine bot will fetch from your domain per crawl session. Determined by your site's authority + responsiveness + size. Large sites with thin pages waste budget on low-value URLs and starve high-value pages of crawl attention. AI engine crawlers (GPTBot, ClaudeBot) typically have smaller crawl budgets than Googlebot, making prioritization more important.

Example

A 10K-page ecommerce site where 8K are sold-out PDPs. Googlebot crawls 2K/day → 5 days to refresh. Pruning sold-out URLs lifts refresh to 1 day for live SKUs.

How to optimize

Block low-value URLs via robots.txt. Use noindex on thin pages. Submit XML sitemaps prioritizing high-value pages. Maintain fast TTFB so crawler can complete more requests per session.

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