Definition
Discord embed is the card Discord renders when a user pastes a URL into a channel. Pulled from Open Graph tags (og:title, og:description, og:image), Twitter card tags, and Discord-specific extensions (theme-color). A well-tuned embed turns every shared link into a branded micro-ad. Discord's user base + dev-heavy demographics make this a high-leverage surface for B2B tools.
A user pastes your URL → Discord shows og:title in bold, og:description below, og:image as the card preview, your accent color as the left border.
How to optimize
Test embeds in Discord's #🤖debugging-embeds channel. Set theme-color meta to match brand. Use 1200×630 og:image. Keep og:description under 250 chars (Discord truncates).