framework
E-E-A-T
Google's Experience-Expertise-Authoritativeness-Trustworthiness framework — directly inputs to AEO citation likelihood.
Definition
E-E-A-T is Google's framework from the Search Quality Evaluator Guidelines (2023+) covering four trust pillars: Experience (first-person, lived), Expertise (credentialed knowledge), Authoritativeness (recognized by external sources), Trustworthiness (transparent ownership, accurate content). AI Overviews and Perplexity weight E-E-A-T signals heavily in source selection.
Example
An article about 'best CRM' written by a named author with 'former HubSpot product manager' in their bio, with inline citations to Forrester research, and a working contact form on the site — passes E-E-A-T cleanly.How to optimize
Add author bios with credentials. Include first-person language showing lived experience. Cite authoritative external sources. Expose Privacy + Terms + Contact info. Get a Wikidata entry for your brand.