techniques
Multilingual SEO/AEO
Optimizing for non-English search/AI queries — massive underserved TAM where most AEO tools don't work.
Definition
Multilingual SEO is the practice of optimizing content for multiple languages and regions. Multilingual AEO is the same applied to AI engines. The opportunity: most AEO tools (Profound, AthenaHQ, Peec) only score English. Hindi, Spanish, Portuguese, Arabic, Indonesian markets have ~3 billion potential users but near-zero AEO tooling. First-mover advantage is real.
Example
An Indian D2C brand selling in Hindi + English. English content is over-indexed in tools; Hindi content has no AEO scoring available, yet ChatGPT/Claude/Gemini all answer Hindi queries.How to optimize
Use hreflang. Translate (don't auto-translate) key pages. Optimize for local entity signals (Wikipedia in target language, local press). Track citations across languages separately.