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Glossary entry share-of-voice

Share of voice (citation share)

Percentage of cited URLs in your category that are yours, vs competitors.

Filed under
Metrics

Definition

Share of voice in AEO is the percentage of AI-cited URLs in your category portfolio that point to your domain. If across 100 buyer queries for 'CRM', engines cite 500 unique URLs and 25 are yours, your SoV is 5%. It's the headline KPI agencies track for clients monthly.

Example

For a SaaS CRM company tracking 50 buyer queries weekly, the dashboard shows: HubSpot 38% SoV, Salesforce 24%, Pipedrive 15%, you 4%, others 19%.

How to optimize

Pick 30-50 buyer queries, run them monthly across 3+ engines, track week-over-week deltas. Use VectorCite's bulk audit + BYOK Deep Probe to measure SoV across real engines.

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