metrics
Share of voice (citation share)
Percentage of cited URLs in your category that are yours, vs competitors.
Definition
Share of voice in AEO is the percentage of AI-cited URLs in your category portfolio that point to your domain. If across 100 buyer queries for 'CRM', engines cite 500 unique URLs and 25 are yours, your SoV is 5%. It's the headline KPI agencies track for clients monthly.
Example
For a SaaS CRM company tracking 50 buyer queries weekly, the dashboard shows: HubSpot 38% SoV, Salesforce 24%, Pipedrive 15%, you 4%, others 19%.How to optimize
Pick 30-50 buyer queries, run them monthly across 3+ engines, track week-over-week deltas. Use VectorCite's bulk audit + BYOK Deep Probe to measure SoV across real engines.