Rubric signal canonicalTrust, 4 of 7
Canonical URL
<link rel=canonical> pointing to the page's preferred URL.
- Class
- Trust
- Source
- Google canonical docs
Why it matters for AI citation
Without canonical, AI engines may split citations across duplicate URLs and downrank each.
How to fix it
Add <link rel=canonical href=…> to every page. Self-canonical on canonical pages.
About the Trust class
Crawl-time + share-time trust signals: HTTPS, canonical, viewport, AI-bot access via robots/llms.txt, Twitter card, meta description.
See your score on this signal
The free audit scores your page on all 47 signals, including this one.