Rubric signal case-study-evidenceE-E-A-T, 2 of 8
Case study evidence
Named customer outcomes, numbers, or before/after evidence in-line.
- Class
- E-E-A-T
- Source
- Google E-E-A-T guidelines
Why it matters for AI citation
Case studies are the highest-conversion E-E-A-T signal: prove it, don't just claim it.
How to fix it
Name one customer. Quote one outcome with numbers. 'We helped X go from Y → Z.'
About the E-E-A-T class
Google's framework for Experience, Expertise, Authoritativeness, Trustworthiness. First-person evidence, case studies, author credentials, brand entity in Wikidata, press mentions, privacy policy, contact info.
See your score on this signal
The free audit scores your page on all 47 signals, including this one.