Rubric signal h1-qualityStructure, 8 of 13
H1 quality
Exactly one H1, length 20–70 chars, contains a primary query token.
- Class
- Structure
- Source
- Google SGE crawler docs
Why it matters for AI citation
AI engines treat H1 as the page's claim. Multiple H1s confuse the topical model.
How to fix it
One H1 per page, descriptive, 30–60 chars, includes the page's primary topic.
About the Structure class
How parseable your page is to an AI engine. Schema, headings, lists, tables, alt-text, OG meta. The substrate that makes everything else legible.
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