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Profound vs Scrunch AI

Two enterprise AEO platforms, two very different DNAs.

Part of our honest comparisons.

Feature by feature

Profound and Scrunch AI, feature by feature
FeatureProfoundScrunch AI
Query fanout decompositionAuto-expand seed queries into intent variantsPartial
Brand share-of-voice trackingTrack citation share over weeks/months
Agent crawler graphMap how AI agents traverse your site
Site infrastructure auditRender bots, robots.txt, agent UAsPartial
Funded round sizePartial
Free public audit
Self-serve signup
Sub-$500/mo tier
Honest rubric exposureEvery signal weight visible
Schema.org generator built-in

A check is a first-class feature, “Partial” means it exists in some form, a cross means it isn’t offered.

  • Profound (San Francisco) raised $30M Series A from Khosla, K9, Tribe Capital (Aug 2025).
  • Scrunch AI (Salt Lake City) raised $14M from CRV, focused on agent-readable site infrastructure.
  • Both are enterprise-tier ($1500+/mo), with no public free audit and a sales-led motion.
  • Sources: techcrunch.com/2025/08, scrunchai.com/about, tryprofound.com/changelog.
  • Competitor prices are as their sites listed them when this was written (2026). They change often, so check the vendor's own pricing page.

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