Definition
ChatGPT Atlas (launched late 2025) is OpenAI's agentic browser product. Given a goal like 'find the 3 best CRMs under $50/user, summarize features and pricing', Atlas autonomously navigates the web, reads pages, and synthesizes a structured report. Uses retrieval + visit-the-page patterns, not just search results.
User asks Atlas 'compare CRMs for small agencies'. Atlas visits 8-12 product pages, reads pricing/features, builds a comparison table. The pages it READ become the cited references.
How to optimize
Make your top-3 landing pages mega-pages (what/who/how/pricing in one URL). Atlas reads pages serially, so single-source-completeness wins over fragmented navigation.