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Glossary entry json-ld

JSON-LD

The JSON-based serialization for embedding schema.org structured data in your HTML.

Filed under
Schema
In the rubric
FAQ schema

Definition

JSON-LD (JSON for Linking Data) is the preferred format for embedding schema.org structured data in HTML. Google, Bing, and most AI engines parse JSON-LD as their primary structured-data source. The script lives in <head> as <script type='application/ld+json'>.

Example

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Article","headline":"Best CRM 2026","datePublished":"2026-01-15","author":{"@type":"Person","name":"Iris Calloway"}}</script>

How to optimize

Pick the right @type for your content (Article, Product, FAQPage, HowTo, Service). Validate at validator.schema.org. Use VectorCite's verifier to confirm parsed correctly post-deploy.

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