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Glossary entry structured-data

Structured data

Schema.org markup (typically JSON-LD) that gives engines machine-readable context about page content.

Filed under
Schema
In the rubric
FAQ schema

Definition

Structured data is markup that adds machine-readable semantic context to your HTML. It's typically expressed as JSON-LD in a script tag. Schema.org is the dominant vocabulary. Consumed by Google for Rich Results, by AI Overview for answer extraction, and by AI engines like Perplexity for citation grounding.

Example

<script type="application/ld+json">{"@context":"https://schema.org","@type":"Article","headline":"Best CRM 2026","author":{"@type":"Person","name":"Tomas Ibarra"}}</script>

How to optimize

Pick the right @type (Article / Product / FAQPage / HowTo / Service). Validate at validator.schema.org. Use VectorCite's verifier at /verify to confirm parsed correctly post-deploy.

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